Spotlight on Toyota: The Vehicle Manufacturer of the 2007 SEMA Show
Specialty-equipment accessories continue to be a burgeoning market for the automakers and their presence grows each year. For 2007, Toyota has claimed Manufacturer of the Show honors. This marks the first time Toyota will serve as the Vehicle Manufacturer of the Show and the company’s Lexus brand will also exhibit. In addition to exhibiting at the SEMA Show, Toyota supports SEMA’s project vehicle program with SEMA members, provides members with hands-on early access to vehicles, and takes part in the association’s OEM roundtable program. Also, Scion, a marque of Toyota Motor Sales, Inc., allows access to confidential technical data through the SEMA Tech Transfer Program.

‘Fueling the Passion for Hot Wheels’
Hot Wheels will present the "Hot Wheels Design Award" at this year's Show, which will be presented to four customized vehicles that embody the essence of the Hot Wheels brand, including speed, power, performance and attitude. Hot Wheels will also present the "Best Custom Car" and "Best Custom Truck" awards, both new to the Show, at the annual New Products Awards Breakfast. During the week-long Show, Hot Wheels will make its mark throughout the Las Vegas Convention Center with life-size Hot Wheels vehicles, various brand artifacts, memorabilia and collectibles, as well as participate in a variety of Show events that celebrate the die-cast brand's 40th anniversary.

SEMA Store of the Future and Retail Resource Center
Adjacent to the escalator that services the Skybridge from Central to South Hall
Visit the Store of the Future and Retail Resource Center to see and learn about best display practices and retailing ideas to help you optimize sales. Developed specifically for jobber/retailers, the Store of the Future not only offers general guidance on product displays, lighting and point-of-sale setups, but also individual consultations with experts in store design and systems.

DynoMax Power to the Wheels Dyno Tour Finals
The DynoMax Power to the Wheels Dyno Tour, which will conclude at the SEMA Show, features a 35-foot tractor-trailer equipped with sophisticated, hands-on technology simulations and demonstrations to help vehicle owners understand the benefits of performance exhaust upgrades.

West Coast Customs Experience
Booth # 35817
Attendees will have an opportunity to ‘Wrench With The Best’ when the stars of TLC’s new six-part TURBO series, ‘Street Customs’ film live at the SEMA Show. Join Ryan Friedlinghaus and the crew of his automotive shop, West Coast Customs as they demonstrate hands-on fabrication tool and equipment technology.

MotorTrend Proving Ground, Powered by Lexus  
Orange Lot (between Central Hall & South Hall)
The more than 51,000 sq. ft. MotorTrend Proving Ground will host driving demonstrations and provide a venue for buyers and media to test new products under performance conditions. Exhibitors can also demonstrate their products with hands-on driving experiences, including performance driving on an enclosed track.

TruckTrend Off-Road Proving Ground, Presented by Toyota  
Silver Lot in front of South Hall      
The TruckTrend Proving Ground, presented by Toyota, allows attendees interested in getting down in the dirt to get behind the wheel of the latest off-road machines equipped with the newest SEMA member off-road performance and appearance accessories.

Overhaulin at SEMA
TLC’s popular show ‘Overhaulin’ featuring auto-designing legend and host, Chip Foose and his team of fabricators and engineers, will invade SEMA to produce a program live from the Show floor.

SEMA Show Luncheon & Keynote Address
Monday, 10/29/07 12 noon - 1:30 p.m., Room LVH, Ballrooms A & B
Join Brian Smith, Toyota corporate marketing manager, during this exclusive lunchtime presentation the day before the Show officially opens. Find out how the 2007 Vehicle Manufacturer of the Show is working with the specialty equipment industry and "Marketing for Personalization." Attendees will be able to get a look at two vehicles during the lunch, and can ask questions directly to the OEM. If you love cars, you’ll love this special luncheon!